The most unspoiled seafront of any in the Canaries towns.
Stroll along the cobbled Calle O'Daley to see the beautiful homes of wealthy merchants and appreciate the prosperity this town enjoyed in the 17th and 18th centuries.
The 16th-century Iglesia del Salvador has a beautiful mudejar ceiling and a painted altarpiece.
The Ayuntamiento (town hall) built in 1569, and has a magnificently carved ceiling and Renaissance arcade.
Every five years, the island celebrates its patron saint, the Virgin of Las Nieves. On the last Sunday of June, the local residents, dressed in traditional costumes, bring the throne of the Virgin Mary down from its hilltop shrine to the church of El Salvador. This marks the beginning of the Semana Chica with events such as the Pandorga, a nocturnal procession through the centre of the town where children carry multi-coloured paper lanterns of different shapes. The next celebration is in 2020.